Moderationsfaktoren: ein Ansatz zur Analyse von Selektionsentscheidungen im Community Management

Aggressive and discriminatory comments posted on news websites and social media threaten social cohesion and pose challenges for a site‘s respective editorial staff. Based on 20 qualitative, guided interviews with community managers, this article is an early examination of the factors that influence moderation decisions and the moderation strategies which are used to address hate comments online. By referencing preexisting gatekeeping research, this study models the explanatory factors which, in turn, define the 'moderation factors' on the level of the individual, the norms and routines of the profession, the organization and society.

Keywords

Berichterstattung, commentary, Communicator Research, Journalism, community management, content moderation, gatekeeper, Gatekeeping, Hass, hate, hate speech, Interactive, electronic Media, interaktive, elektronische Medien, Internet, Interview, journalism, Journalismus, Kommentar, Kommentarmoderation, Kommunikatorforschung, Journalismus, moderator, News media, journalism, publishing, online media, Online-Medien, Publizistische Medien, Journalismus,Verlagswesen, reporting, social media, Soziale Medien

Citation

Sünje Paasch-Colberg, Christian Strippel, Laura Laugwitz, Martin Emmer & Joachim Trebbe (2020). Moderationsfaktoren: Ein Ansatz zur Analyse von Selektionsentscheidungen im Community Management. In: Gehrau, V., Waldherr, A. & Scholl, A. (Hrsg.) Integration durch Kommunikation. Jahrbuch der Publizistik- und Kommunikationswissenschaft 2019, Münster, S.109-119. https://doi.org/10.21241/ssoar.67858