The Tech Company: On the neglected second nature of platforms

Ziegler, Alexander

The Tech Company: On the neglected second nature of platforms

dc.contributor.author	Ziegler, Alexander
dc.date.accessioned	2023-08-04T09:54:27Z
dc.date.available	2023-08-04T09:54:27Z
dc.date.issued	2022
dc.description.abstract	The unprecedented rise of startups such as Google or Amazon has spurred an ongoing debate on the conceptualization of the corporate model these firms represent. Thus far, attention has centered on the analysis of their product and market strategies highlighting their platform nature as common feature and its defining characteristic. By applying and scaling the platform business model these companies have been able to capture value created outside the firm. The focus on the platform nature and the evolution of their external ecosystems, however, has left the work that is done inside these companies to create and provide online platforms largely unnoticed. Against this background, the article seeks to contribute to the debate by analyzing the inner mode of production as an essential component of their corporate model. The second nature of online platform firms, it is argued, is that they are tech companies. Building on this, the article aims to reconstruct how as tech companies they have learned and perfected to continuously develop and operate the internet applications that power their online platforms at global scale.	en
dc.description.sponsorship	This work has been funded by the Federal Ministry of Education and Research of Germany (BMBF) (grant no.: 16DII111, 16DII112, 16DII113, 16DII114, 16DII115, 16DII116, 16DII117 – „Deutsches Internet-Institut“)
dc.identifier.citation	Ziegler, A. (2022). The Tech Company: On the neglected second nature of platforms (Weizenbaum Series, 22). Weizenbaum Institute. https://doi.org/10.34669/wi.ws/22
dc.identifier.doi	https://doi.org/10.34669/wi.ws/22
dc.identifier.eissn	2748-5587
dc.identifier.uri	https://www.weizenbaum-library.de/handle/id/16
dc.identifier.zdb	3064032-5
dc.language.iso	eng
dc.publisher	Weizenbaum Institute
dc.relation.ispartofseries	Weizenbaum Series
dc.rights	open access
dc.rights.uri	https://creativecommons.org/licenses/by/4.0/
dc.subject	Sociology & anthropology	en
dc.subject	Economics	en
dc.subject	Sociology of Work, Industrial Sociology, Industrial Relations	en
dc.subject	Management Science	en
dc.subject	Internet	en
dc.subject	type of organization	en
dc.subject	new technology	en
dc.subject	business concept	en
dc.subject	digitalization	en
dc.subject	enterprise	en
dc.subject	new economy	en
dc.subject	Wirtschaft	de
dc.subject	Soziologie, Anthropologie	de
dc.subject	Plattformen	de
dc.subject	Plattformökonomie	de
dc.subject	Wirtschaft	de
dc.subject	Technologieunternehmen	de
dc.subject	Unternehmensstrategie	de
dc.subject	tech workers	de
dc.subject	Cloud Computing	de
dc.subject	Industrie- und Betriebssoziologie, Arbeitssoziologie, industrielle Beziehungen	de
dc.subject	Management	de
dc.subject	neue Technologie	de
dc.subject	Digitalisierung	de
dc.subject	Organisationsform	de
dc.subject	New Economy	de
dc.subject	Internet	de
dc.subject	Geschäftsmodell	de
dc.subject	Unternehmen	de
dc.subject.ddc	330 Wirtschaft
dc.subject.ddc	300 Sozialwissenschaften
dc.subject.ddc	650 Management
dc.subject.ddc	004 Informatik
dc.title	The Tech Company: On the neglected second nature of platforms
dc.type	WorkingPaper
dc.type.status	publishedVersion
dcmi.type	Text
dcterms.bibliographicCitation.originalpublisherplace	Berlin
dcterms.bibliographicCitation.volume	22
local.researchgroup	Arbeiten in hochautomatisierten, digital-hybriden Prozessen
local.researchtopic	Mensch – Arbeit – Wissen