Visibility Through Information Sharing: The Role of Tweet Authors and Communication Styles in Retweeting Political Information on Twitter

dc.contributor.authorEngelmann, Ines
dc.contributor.authorKloss, Andrea
dc.contributor.authorNeuberger, Christoph
dc.contributor.authorBrockmann, Tobias
dc.date.accessioned2024-05-02T15:00:13Z
dc.date.available2024-05-02T15:00:13Z
dc.date.issued2019
dc.description.abstractIf a speaker’s political message on Twitter is retweeted, both the speaker and the message become visible to a wider network of Twitter users, making the tweet actor more prominent on the Twittersphere or beyond. This study analyzes the effects of different types of tweet authors (such as politicians, journalists, economic actors, members of nonprofit interest groups, and citizens) and the communication styles of political information (affect and rationality) on the number of retweets. The potential effects of these factors are hypothesized based on the heuristic-systematic model but are also discussed in the normative context of public sphere theories. A content analysis of 4,403 tweets shows that the author types, communication styles, and their interactions affect the number of retweets. The theoretical and normative implications of these results are discussed.
dc.identifier.citationEngelmann, I., Kloss, A., Neuberger, C., & Brockmann, T. (2019). Visibility Through Information Sharing: The Role of Tweet Authors and Communication Styles in Retweeting Political Information on Twitter. International Journal of Communication, 13, 3569–3588.
dc.identifier.issn1932-8036
dc.identifier.urihttps://www.weizenbaum-library.de/handle/id/591
dc.language.isoeng
dc.rightsopen access
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/2.5/
dc.subjectheuristic-systematic model (HSM)
dc.subjectTwitter
dc.subjectcommunication styles
dc.subjectinformation sharing
dc.subjectdeliberation
dc.titleVisibility Through Information Sharing: The Role of Tweet Authors and Communication Styles in Retweeting Political Information on Twitter
dc.typeArticle
dc.type.statuspublishedVersion
dcmi.typeText
local.researchgroupNachrichten, Kampagnen und die Rationalität öffentlicher Diskurse
local.researchtopicDemokratie – Partizipation – Öffentlichkeit
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