Visibility Through Information Sharing: The Role of Tweet Authors and Communication Styles in Retweeting Political Information on Twitter

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Datum
2019
Herausgeber:innen
Autor:innen
Engelmann, Ines
Kloss, Andrea
Neuberger, Christoph
Brockmann, Tobias
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Zusammenfassung

If a speaker’s political message on Twitter is retweeted, both the speaker and the message become visible to a wider network of Twitter users, making the tweet actor more prominent on the Twittersphere or beyond. This study analyzes the effects of different types of tweet authors (such as politicians, journalists, economic actors, members of nonprofit interest groups, and citizens) and the communication styles of political information (affect and rationality) on the number of retweets. The potential effects of these factors are hypothesized based on the heuristic-systematic model but are also discussed in the normative context of public sphere theories. A content analysis of 4,403 tweets shows that the author types, communication styles, and their interactions affect the number of retweets. The theoretical and normative implications of these results are discussed.

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Schlagwörter
heuristic-systematic model (HSM) \ Twitter \ communication styles \ information sharing \ deliberation
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Zitierform
Engelmann, I., Kloss, A., Neuberger, C., & Brockmann, T. (2019). Visibility Through Information Sharing: The Role of Tweet Authors and Communication Styles in Retweeting Political Information on Twitter. International Journal of Communication, 13, 3569–3588.
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