Investigating Innovation Diffusion in Gender-Specific Medicine: Insights from Social Network Analysis

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dc.contributor.authorBaum, Katharina
dc.contributor.authorBaumann, Annika
dc.contributor.authorBatzel, Katharina
dc.date.accessioned2024-08-27T09:12:04Z
dc.date.available2024-08-27T09:12:04Z
dc.date.issued2024
dc.description.abstractThe field of healthcare is characterized by constant innovation, with gender-specific medicine emerging as a new subfield that addresses sex and gender disparities in clinical manifestations, outcomes, treatment, and prevention of disease. Despite its importance, the adoption of gender-specific medicine remains understudied, posing potential risks to patient outcomes due to a lack of awareness of the topic. Building on the Innovation Decision Process Theory, this study examines the spread of information about gender-specific medicine in online networks. The study applies social network analysis to a Twitter dataset reflecting online discussions about the topic to gain insights into its adoption by health professionals and patients online. Results show that the network has a community structure with limited information exchange between sub-communities and that mainly medical experts dominate the discussion. The findings suggest that the adoption of gender-specific medicine might be in its early stages, focused on knowledge exchange. Understanding the diffusion of gender-specific medicine among medical professionals and patients may facilitate its adoption and ultimately improve health outcomes.
dc.description.sponsorshipThis work has been partially funded by the Federal Ministry of Education and Research of Germany (BMBF) under grant no. 16DII131 (‘‘Deutsches Internet-Institut’’)
dc.description.sponsorshipOpen access funding provided by Vienna University of Economics and Business (WU)
dc.identifier.citationBaum, K., Baumann, A., & Batzel, K. (2024). Investigating Innovation Diffusion in Gender-Specific Medicine: Insights from Social Network Analysis. Business & Information Systems Engineering. https://doi.org/10.1007/s12599-024-00875-6
dc.identifier.doi10.1007/s12599-024-00875-6
dc.identifier.issnissn:1867-0202
dc.identifier.urihttps://www.weizenbaum-library.de/handle/id/724
dc.language.isoeng
dc.rightsopen access
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/
dc.subjecthealth data
dc.subjectgender-specific medicine
dc.subjectsocial network analysis
dc.subjectdiffusion of innovations
dc.subjecttwitter
dc.titleInvestigating Innovation Diffusion in Gender-Specific Medicine: Insights from Social Network Analysis
dc.typeArticle
dc.type.statuspublishedVersion
dcmi.typeText
dcterms.bibliographicCitation.urlhttps://doi.org/10.1007/s12599-024-00875-6
local.researchgroupWohlbefinden in der digitalen Welt
local.researchtopicDigitale Technologien in der Gesellschaft
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