Mediated trust: A theoretical framework to address the trustworthiness of technological trust mediators

Abstract

This article considers the impact of digital technologies on the interpersonal and institutional logics of trust production. It introduces the new theoretical concept of technology-mediated trust to analyze the role of complex techno-social assemblages in trust production and distrust management. The first part of the article argues that globalization and digitalization have unleashed a crisis of trust, as traditional institutional and interpersonal logics are not attuned to deal with the risks introduced by the prevalence of digital technologies. In the second part, the article describes how digital intermediation has transformed the traditional logics of interpersonal and institutional trust formation and created new trust-mediating services. Finally, the article asks as follows: why should we trust these technological trust mediators? The conclusion is that at best, it is impossible to establish the trustworthiness of trust mediators, and that at worst, we have no reason to trust them.