Attributing Coordinated Social Media Manipulation: A Theoretical Model and Typology.

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dc.contributor.authorThiele, Daniel
dc.contributor.authorMilzner, Miriam
dc.contributor.authorGong, Baoning
dc.contributor.authorPfetsch, Barbara
dc.contributor.authorHeft, Annett
dc.date.accessioned2025-08-18T07:25:40Z
dc.date.available2025-08-18T07:25:40Z
dc.date.issued2025
dc.description.abstractSocial media are key arenas for public opinion formation, but are susceptible to coordinated social media manipulation (CSMM), that is, the orchestrated activity of multiple accounts to increase content visibility and deceive audiences. Despite advances in detecting and characterizing CSMM, the attribution problem—identifying the principals behind CSMM campaigns—has received little scholarly attention. In this article, we address this gap by synthesizing existing research and developing a theoretical model for understanding CSMM. We propose a consolidated definition of CSMM, identify its key observable and hidden characteristics, and present a rational choice model for inferring principals’ strategic decisions from campaign features. In addition, we present a typology of CSMM campaigns, linking variations in scale, elaborateness, and disguise to principals’ resources, stakes, and influence strategies. Our contribution provides researchers with conceptual and heuristic tools for attribution and invites interdisciplinary and comparative research on CSMM campaigns.
dc.identifier.citationThiele, D., Milzner, M., Gong, B., Pfetsch, B., & Heft, A. (2025). Attributing Coordinated Social Media Manipulation: A Theoretical Model and Typology. New Media & Society, 0(0). https://doi.org/10.1177/14614448251350100
dc.identifier.citationThiele, D., Milzner, M., Gong, B., Pfetsch, B., & Heft, A. (2025). Attributing Coordinated Social Media Manipulation: A Theoretical Model and Typology. New Media & Society, 0(0). https://doi.org/10.1177/14614448251350100
dc.identifier.doihttps://doi.org/10.1177/14614448251350100
dc.identifier.doihttps://doi.org/10.1177/14614448251350100
dc.identifier.issn1461-4448
dc.identifier.urihttps://www.weizenbaum-library.de/handle/id/940
dc.language.isoen
dc.rightsopen access
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/
dc.subjectAstroturfing
dc.subjectcoordinated inauthentic behavior
dc.subjectdisinformation
dc.subjectrational choice
dc.subjectsocial media
dc.subjectstrategic communication
dc.titleAttributing Coordinated Social Media Manipulation: A Theoretical Model and Typology.
dc.typeArticle
dc.type.statuspublishedVersion
dcmi.typeText
dcterms.bibliographicCitation.journaltitleNew Media & Society
local.researchgroupDynamiken der digitalen Mobilisierung
local.researchgroupDigitalisierung und transnationale Öffentlichkeit
local.researchtopicDigitale Märkte und Öffentlichkeiten auf Plattformen
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