Headlines, Pictures, Likes: Attention to Social Media Newsfeed Post Elements on Smartphones and in Public

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dc.contributor.authorMayer, Anna-Theresa
dc.contributor.authorOhme, Jakob
dc.contributor.authorMaslowska, Ewa
dc.contributor.authorSegijn, Claire M.
dc.date.accessioned2024-05-07T09:22:22Z
dc.date.available2024-05-07T09:22:22Z
dc.date.issued2024-04
dc.description.abstractScrolling through a social media newsfeed has become almost ubiquitous. Yet, it remains unknown what specific post elements people pay attention to and whether this varies depending on how they access social media newsfeeds. In an eye-tracking experiment among university students (N = 201), we compare user attention to specific post elements like source, title, or picture, in a dynamic Facebook newsfeed by device (desktop vs. mobile) and smartphone usage environment (private vs. public). Significant attentional differences occur at the level of the newsfeed post elements. Users pay less attention to visual information on the mobile newsfeed and more attention to textual post elements in a public setting.
dc.identifier.citationMayer, A.-T., Ohme, J., Maslowska, E., & Segijn, C. M. (2024). Headlines, Pictures, Likes: Attention to Social Media Newsfeed Post Elements on Smartphones and in Public. Social Media + Society, 10(2). https://doi.org/10.1177/20563051241245666
dc.identifier.doihttps://doi.org/10.1177/20563051241245666
dc.identifier.issn2056-3051
dc.identifier.urihttps://doi.org/10.1177/20563051241245666
dc.identifier.urihttps://www.weizenbaum-library.de/handle/id/682
dc.language.isoeng
dc.publisherSAGE Publications
dc.rightsopen access
dc.rights.urihttps://creativecommons.org/licenses/by-nc/4.0/
dc.subjectsmartphoneen
dc.subjectpost elementsen
dc.subjectsocial mediaen
dc.subjectnewsfeeden
dc.subjecteye trackingen
dc.subjectattentionen
dc.titleHeadlines, Pictures, Likes: Attention to Social Media Newsfeed Post Elements on Smartphones and in Public
dc.typeArticle
dc.type.statuspublishedVersion
dcmi.typeText
dcterms.bibliographicCitation.issue2
dcterms.bibliographicCitation.journaltitleSocial Media + Society
dcterms.bibliographicCitation.volume10
local.researchgroupDynamiken digitaler Nachrichtenvermittlung
local.researchtopicDigitale Märkte und Öffentlichkeiten auf Plattformen
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