Do All Roads Lead to Rome? Exploring the Relationship Between Social Referrals, Referral Propensity and Stickiness to Video-on-Demand Websites

Köster, Antonia; Matt, Christian; Hess, Thomas

Do All Roads Lead to Rome? Exploring the Relationship Between Social Referrals, Referral Propensity and Stickiness to Video-on-Demand Websites

Dateien

Koester-ea_2021_Do-all-roads-lead-to-Rome.pdf (433.23 KB)

Datum

2020

Autor:innen

Köster, Antonia

Matt, Christian

Hess, Thomas

Schlagwörter

social referrals \ organic search \ social media advertising \ website stickiness \ referral propensity

URI

https://www.weizenbaum-library.de/handle/id/453

Zitierform

Köster, A., Matt, C. & Hess, T. Do All Roads Lead to Rome? Exploring the Relationship Between Social Referrals, Referral Propensity and Stickiness to Video-on-Demand Websites. Bus Inf Syst Eng 63, 349–366 (2021). https://doi.org/10.1007/s12599-020-00660-1