The effects of likes on public opinion perception and personal opinion

Kurzanzeige
dc.contributor.authorPorten-Cheé, Pablo
dc.contributor.authorEilders, Christiane
dc.date.accessioned2024-01-26T16:17:31Z
dc.date.available2024-01-26T16:17:31Z
dc.date.issued2019
dc.description.abstractDrawing on the spiral of silence theory and heuristic information pro- cessing, we contend that individuals use likes as sources for assessing public opinion. We further argue that individuals may even adapt their personal opinions to the tenor reflected in those cues. The assumptions were tested using data from an experiment involving 501 participants, who encountered media items on two issues with or without likes. The findings show that respondents inferred public opinion from the media bias if it was supported by likes, however, only in cases of high levels of fear of social isolation. Respondents further adapted their personal opinion to the media bias if it was supported by likes.en
dc.identifier.citationPorten-Cheé, P., & Eilders, C. (2019). The effects of likes on public opinion perception and personal opinion. Communications: The European Journal of Communication Research, 45(2), 223–239. https://doi.org/10.1515/commun-2019-2030
dc.identifier.urihttps://www.weizenbaum-library.de/handle/id/474
dc.language.isoeng
dc.rightsopen access
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/
dc.subjectlikes
dc.subjectpublic opinion
dc.subjectheuristic processing
dc.subjectonline media
dc.subjectmedia effects
dc.titleThe effects of likes on public opinion perception and personal opinion
dc.typeArticle
dc.type.statuspublishedVersion
dcmi.typeText
dcterms.bibliographicCitation.doi10.1515/commun-2019-2030
dcterms.bibliographicCitation.issue2
dcterms.bibliographicCitation.journaltitleCommunications: The European Journal of Communication Research
dcterms.bibliographicCitation.pageend239
dcterms.bibliographicCitation.pagestart223
dcterms.bibliographicCitation.volume45
local.researchgroupDigital Citizenship
local.researchtopicDemokratie – Partizipation – Öffentlichkeit
Dateien
Originalbündel
Gerade angezeigt 1 - 1 von 1
Vorschaubild
Name:
Porten-Chee-ea_2020_The-effects-of-likes.pdf
Größe:
2.54 MB
Format:
Adobe Portable Document Format
Beschreibung:
Herunterladen
Sammlungen
Aufsätze