Are Campaigns Getting Uglier, and Who Is to Blame? Negativity, Dramatization and Populism on Facebook in the 2014 and 2019 EP Election Campaigns

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dc.contributor.authorKlinger, Ulrike
dc.contributor.authorKoc-Michalska, Karolina
dc.contributor.authorRußmann, Uta
dc.date.accessioned2024-01-26T16:17:27Z
dc.date.available2024-01-26T16:17:27Z
dc.date.collected2014-05
dc.date.collected2019-05
dc.date.issued2023
dc.description.abstractRelating to theories of dissonant public spheres and affective publics, we study negativity, dramatization, and populist content in political party Facebook posts across 12 countries during the 2014 and 2019 European Parliament Election campaigns. A quantitative content analysis of 14,293 posts from 111 (2014) and 116 (2019) political parties shows that negative emotion, negative campaigning, dramatization, and populist content has increased over this time. We show that political parties sought to evoke more negative emotions and generate more dramatization, engaged more in negative campaigning, and included more populist content in their Facebook posts in the 2019 EP election than in 2014. Further, we show that posts evoking negative emotions and dramatization and involving negative campaigning yield higher user engagement than other posts, while populist content also led to more user reactions in 2014, but not in 2019. Negative, exaggerated, and sensationalized messaging therefore makes sense from a strategic perspective, because the increased frequencies of likes, shares, and comments make parties’ messages travel farther and deeper in social networks, thereby reaching a wider audience. It seems that the rise in affective and dissonant communication has not emerged unintentionally, but is also a result of strategic campaigning.en
dc.description.sponsorshipResearch for this project was partially conducted and financially supported by the research group on “News, Campaigns, and the Rationality of Public Discourse” at the Weizenbaum Institute in Berlin and by the grant ReCitCom from Audencia Foundation at the Audencia Business School, Nantes.
dc.identifier.citationUlrike Klinger, Karolina Koc-Michalska & Uta Russmann (2023) Are Campaigns Getting Uglier, and Who Is to Blame? Negativity, Dramatization and Populism on Facebook in the 2014 and 2019 EP Election Campaigns, Political Communication, 40:3, 263-282, DOI: 10.1080/10584609.2022.2133198
dc.identifier.issn1058-4609
dc.identifier.urihttps://www.weizenbaum-library.de/handle/id/436
dc.language.isoeng
dc.rightsopen access
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/
dc.subjectFacebook
dc.subjectpolitical parties
dc.subjectuser engagement
dc.subjectEuropean elections 2014
dc.subjectcontent analysis
dc.subjectEuropean elections 2019
dc.subject.ddc320 Politikwissenschaft
dc.titleAre Campaigns Getting Uglier, and Who Is to Blame? Negativity, Dramatization and Populism on Facebook in the 2014 and 2019 EP Election Campaigns
dc.typeArticle
dc.type.statuspublishedVersion
dcmi.typeText
dcterms.bibliographicCitation.doi10.1080/10584609.2022.2133198
dcterms.bibliographicCitation.issue3
dcterms.bibliographicCitation.journaltitlePolitical Communication
dcterms.bibliographicCitation.pageend282
dcterms.bibliographicCitation.pagestart263
dcterms.bibliographicCitation.urlhttps://doi.org/10.1080/10584609.2022.2133198
dcterms.bibliographicCitation.volume40
dcterms.spatialAustriaen
dcterms.spatialCroatiaen
dcterms.spatialFranceen
dcterms.spatialGermanyen
dcterms.spatialHungaryen
dcterms.spatialIrelanden
dcterms.spatialItalyen
dcterms.spatialNetherlandsen
dcterms.spatialPolanden
dcterms.spatialSpainen
dcterms.spatialSwedenen
local.researchgroupDynamiken digitaler Nachrichtenvermittlung
local.researchtopicDigitale Märkte und Öffentlichkeiten auf Plattformen
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