What Does Your Gaze Reveal About You? On the Privacy Implications of Eye Tracking

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dc.contributor.authorKröger, Jacob
dc.contributor.authorLutz, Otto Hans-Martin
dc.contributor.authorMüller, Florian
dc.contributor.editorFriedewald, Michael
dc.contributor.editorÖnen, Melek
dc.contributor.editorLievens, Eva
dc.contributor.editorKrenn, Stephan
dc.contributor.editorFricker, Samuel
dc.date.accessioned2023-08-30T14:28:01Z
dc.date.available2023-08-30T14:28:01Z
dc.date.issued2020
dc.description.abstractTechnologies to measure gaze direction and pupil reactivity have become efficient, cheap, and compact and are finding increasing use in many fields, including gaming, marketing, driver safety, military, and healthcare. Besides offering numerous useful applications, the rapidly expanding technology raises serious privacy concerns. Through the lens of advanced data analytics, gaze patterns can reveal much more information than a user wishes and expects to give away. Drawing from a broad range of scientific disciplines, this paper provides a structured overview of personal data that can be inferred from recorded eye activities. Our analysis of the literature shows that eye tracking data may implicitly contain information about a user’s biometric identity, gender, age, ethnicity, body weight, per- sonality traits, drug consumption habits, emotional state, skills and abilities, fears, interests, and sexual preferences. Certain eye tracking measures may even reveal specific cognitive processes and can be used to diagnose various physical and mental health conditions. By portraying the richness and sensitivity of gaze data, this paper provides an important basis for consumer education, privacy impact assessments, and further research into the societal implications of eye trackingen
dc.identifier.citationKröger, J. L., Lutz, O. H.-M., & Müller, F. (2020). What Does Your Gaze Reveal About You? On the Privacy Implications of Eye Tracking. In M. Friedewald, M. Önen, E. Lievens, S. Krenn, & S. Fricker (Hrsg.), Privacy and Identity Management. Data for Better Living: AI and Privacy (Bd. 576, S. 226–241). Springer International Publishing. https://doi.org/10.1007/978-3-030-42504-3_15
dc.identifier.doihttps://doi.org/10.1007/978-3-030-42504-3_15
dc.identifier.eisbn978-3-030-42504-3
dc.identifier.urihttps://www.weizenbaum-library.de/handle/id/298
dc.language.isoeng
dc.publisherSpringer International Publishing
dc.relation.ispartofhttps://doi.org/10.1007/978-3-030-42504-3
dc.rightsopen access
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/
dc.subject.ddc004 Informatik
dc.titleWhat Does Your Gaze Reveal About You? On the Privacy Implications of Eye Tracking
dc.typeConferencePaper
dc.type.statuspublishedVersion
dcmi.typeText
dcterms.bibliographicCitation.booktitlePrivacy and Identity Management. Data for Better Living: AI and Privacy
dcterms.bibliographicCitation.originalpublisherplaceCham
dcterms.bibliographicCitation.pageend241
dcterms.bibliographicCitation.pagestart226
dcterms.bibliographicCitation.volume576
local.researchgroupVerantwortung und das Internet der Dinge
local.researchtopicVerantwortung – Vertrauen – Governance
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