In view of fundamental transformations in the media landscape, the future of professional journalism is not only debated among communication scholars but also among journalists and media professionals. Relying on interviews with journalists and founders of German news start-ups, we contribute to this debate and present news entrepreneurs’ perceptions on (1) the core functions of journalism in the future and (2) trends regarding journalism concepts, organisational forms, and revenue models of professional journalism. Based on our findings, four trends can be identified: (1) Professional journalism must focus on comprehensively investigated ›good stories‹. (2) The illusion of objective journalism is replaced by journalism with attitude. (3) Collaboration is the future organisational form in journalism. (4) The funding of professional journalism must increasingly come from civil society.