It’s Not Just the Prompt: Model Choice Dominates LLM Creative Output

Abstract

Prompt engineering is often treated as a reliable control mechanism for LLM behavior, yet LLM outputs vary even under similar prompts due to stochasticity. We quantify how much output variance is driven by prompt choice versus model choice and by inherent within-LLM stochasticity by evaluating 12 LLMs on 10 creativity prompts in an open-ended divergent-thinking task (AUT), measuring answer quality (originality) and quantity (number of answers), generating 100 samples per prompt. Then, we partition the variance into model, prompt, within-LLM stochasticity, and model × prompt interaction components. Our findings show that model choice is at least as important as prompt choice in this setting. For originality, the model explains 41% of the variance. Prompts explain 36%, and within-model stochasticity explains 11%. For fluency, prompts explain 4% of the variance. Model choice explains 51%, and within-model stochasticity 34%. Beyond variance decomposition, models exhibit persistent “creative fingerprints” in thematic preferences and formatting habits.