Dynamics of scale shift: Contentious places and hybrid activism on social media

Abstract

This article investigates the role of social media in scale shift of contention. Contentious politics research grapples with questions of scale shift, while digital activism explores connective potential of social media. Yet, the potential of social media is not fully explored in the scale shift processes. We conduct an explorative semantic network analysis to understand how activists create connections between contentious places to facilitate spatial and substantive scale shift. We define contentious places as places bearing demands and grievances on themselves, expressed with hashtags and connected via co-hashtagging practices. We employ the notion of hybridity to understand the role of online and offline dynamics in this process. Our results show that social media enables connections within and across borders, and across issues, hence expanding contention spatially and substantively.