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Veiled conspiracism: Particularities and convergence in the styles and functions of conspiracy-related communication across digital platforms
(2025) Bühling, Kilian; Zhang, Xixuan; Heft, Annett
Digital communication venues are essential infrastructures for anti-democratic actors to spread harmful content such as conspiracy theories. Capitalizing on platform affordances, they leverage conspiracy theories to mainstream their political views in broader public discourse. We compared the word choice, language style, and communicative function of conspiracy-related content to understand its platform-dependent differences and convergence. Our cases are the conspiracy theories of the New World Order and Great Replacement, which we analyzed on 4chan/pol/, Twitter, and seven alternative US news media longitudinally from 2011 to 2021. The conspiracy-related texts were comparatively analyzed using a multi-method approach of computational and quantitative text analyses. Our results show that conspiracy narrations are increasingly present in all venues. While language differs vastly between platforms, we observed a style convergence between Twitter and 4chan. The results show how more coded language veils the spread of racist and antisemitic content beyond the so-called dark platforms.
Right Topic, Right Source? Source Diversity and Balance in Right-Wing Alternative News Content Across Topics
(2024) Heft, Annett; Ramsland, Tim; Mayerhöffer, Eva
This article investigates how the hybrid nature of right-wing alternative news media striving for journalistic legitimacy and partisan credibility plays out on source and topical diversity and balance in article content. The article draws on a sample of 1000 randomly selected articles published by 20 right-wing alternative online news media from six countries (the US, the UK, Germany, Austria, Denmark, and Sweden) from March 2019 to February 2020 (i.e., in “routine” pre-COVID-19 times). The results show that most of the alternative media outlets in the sample cover relatively broad topical spectra. More speciﬁcally, US and UK media primarily focus on politics and policy issues, whereas Scandinavian media are more heavily geared toward societal issues and crime coverage. Overall, right-wing alternative news content is characterized by a variety of partisan and non-partisan sources. However, core partisan topic areas, such as politics and mass media, are more likely to include partisan and especially right-wing sources. Often, with respect to these topics, right-wing sources are evaluated positively, and left-wing sources are evaluated negatively. Finally, right-wing and non-right-wing sources often appear in separate articles rather than in direct confrontation.
Toward a Transnational Information Ecology on the Right? Hyperlink Networking among Right-Wing Digital News Sites in Europe and the United States
(2021) Heft, Annett; Knüpfer, Curd; Reinhardt, Susanne; Mayerhöffer, Eva
The recent rise of a more transnationally networked political right across Europe and the United States has been accompanied by an emerging alternative digital news infrastructure through which information circulates and shared epistemologies are established. This paper examines the extent to which digital news sites on the right are interconnected within and across countries. It further explores which additional sites serve as transnationally shared reference points of such news ecology on a transnational scale. To do so, we investigate hyperlink networks between alternative right-wing online news sites (RNS) in six western democracies (Austria, Germany, United States, United Kingdom, Denmark, Sweden). Our analysis draws on hyperlink data harvested from 65 RNS for three months in 2018. The results show that RNS do establish interlinked alternative right-wing news ecologies, as they connect to likeminded RNS within and across borders. Furthermore, we see substantial variation across countries, where RNS from countries with less established alternative right-wing news infrastructure are more likely to link transnationally to RNS. The United States represents an outlier in that it features the largest and domestically most integrated network of RNS, while U.S. sites function as hubs for transnational connections from European RNS. Apart from connections between RNS, we find that legacy news media are crucial transnationally shared reference points. We conclude that rather than presenting an insulated, alternative sphere, the emerging digital news ecology on the right seeks to link up to the broader information environment across borders.

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